Advertising Disclosure
Last Updated: November 24, 2025
Our Commitment to Transparency
At Sendara, we believe in transparency about our business relationships and how we generate revenue. This Advertising Disclosure explains our practices regarding advertising, affiliate relationships, sponsored content, and other commercial arrangements that may affect the content you see on our website.
We are committed to maintaining integrity in our recommendations and communications. When we have financial relationships that could influence our content, we disclose them clearly so you can make informed decisions about our leadership development courses and related resources.
Affiliate Relationships
What Are Affiliate Relationships?
Affiliate relationships are arrangements where we may receive compensation when you purchase products or services through links on our website. This compensation helps support our operations and allows us to continue providing valuable leadership development resources and courses.
Our Affiliate Practices
From time to time, we may recommend books, tools, or resources that we believe could benefit your professional development. Some of these recommendations may include affiliate links, meaning we receive a small commission if you make a purchase through these links. This comes at no additional cost to you.
Important Principles:
- We only recommend resources we genuinely believe are valuable
- Our recommendations are based on experience and professional judgment, not commission rates
- Affiliate relationships do not influence our course curriculum or content
- We clearly mark affiliate links when they appear
- You are never required to purchase recommended resources to benefit from our courses
Financial Disclosure
When we receive compensation through affiliate relationships, it is typically a small percentage of the purchase price. This compensation helps offset the costs of maintaining our website, developing course content, and providing support to our participants. Our primary revenue comes from course enrollment fees, not affiliate commissions.
Your Decision
Whether or not you choose to use our affiliate links is entirely up to you. The content and quality of our courses remain the same regardless of whether you purchase recommended resources or use our links. We respect your autonomy in making purchasing decisions.
Sponsored Content and Partnerships
Understanding Sponsored Content
Sponsored content refers to articles, resources, or materials that are created in partnership with or financially supported by third-party organizations. This content may be commissioned by companies whose products or services align with leadership development.
Our Approach to Sponsored Content
Occasionally, we may partner with organizations that share our commitment to thoughtful leadership development. When we publish sponsored content, we clearly label it as such. These partnerships are selective and only formed with organizations whose values and offerings align with our educational mission.
Sponsored Content Standards:
- All sponsored content is clearly labeled and identified
- We maintain editorial control over content quality and accuracy
- Sponsored content must provide genuine value to our audience
- We do not allow sponsorships that conflict with our values or mission
- Core course content is never influenced by sponsorship arrangements
Brand Partnerships
We may form partnerships with companies that provide tools, resources, or services relevant to leadership development. These partnerships may involve financial compensation, but they are always disclosed. Our partnerships are based on alignment with our educational goals and the quality of the partner's offerings, not solely on financial considerations.
Content Authenticity
Whether content is sponsored or not, we maintain high standards for accuracy, usefulness, and relevance. Sponsored content goes through the same quality review process as our other materials. Our reputation depends on providing valuable, trustworthy information to support your leadership development.
Third-Party Advertising
Display Advertising Networks
We may use third-party advertising networks to display advertisements on our website. These advertisements help support the free resources we provide. The ads you see may be based on your browsing behavior, interests, or demographic information collected through cookies and similar technologies.
Advertising Policies
- We do not control the content of third-party advertisements
- Advertisements do not necessarily reflect endorsement by Sendara
- We work only with reputable advertising networks
- Advertisements must meet basic standards of appropriateness
- We prohibit advertising that conflicts with our values or misleads users
Behavioral Targeting
Third-party advertising networks may use cookies and similar technologies to collect information about your browsing activities to show you more relevant advertisements. This process, known as behavioral targeting or interest-based advertising, is common across the internet. You can learn more about how to control this tracking in our Cookie Policy.
Cookie Usage for Advertising
Cookies and similar technologies enable advertisers to recognize your device and show you relevant ads. You have control over cookie usage through your browser settings and our cookie preference center. Disabling advertising cookies may result in less relevant advertisements but will not affect your access to our courses or core content.
Your Rights and Controls
Managing Advertisement Preferences
You have several options for controlling the advertisements you see and the data used for advertising purposes:
- Cookie Settings: Visit our Cookie Policy page to manage your cookie preferences, including advertising cookies
- Browser Controls: Configure your browser to block third-party cookies or reject all cookies
- Ad Network Opt-Outs: Many advertising networks offer opt-out mechanisms through industry initiatives
- Device Settings: Use privacy settings on your mobile device to limit ad tracking
- Ad Blockers: Install browser extensions that block advertisements (though this may affect website functionality)
Opt-Out Procedures
To opt out of interest-based advertising, you can visit industry opt-out pages or adjust your cookie preferences on our website. Please note that opting out does not mean you will see no advertisements; it means the ads you see will be less personalized based on your browsing behavior.
Data Collection Transparency
Our Privacy Policy provides detailed information about what data we collect for advertising purposes and how it is used. We encourage you to review both our Privacy Policy and Cookie Policy to understand your options and rights regarding data collection and advertising.
Rights Under Privacy Regulations
Depending on your location, you may have additional rights under privacy regulations such as GDPR or similar laws. These may include rights to access data collected about you, request deletion of data, or object to certain types of processing. Contact us if you wish to exercise these rights.
FTC Compliance
This disclosure is provided in accordance with guidelines from regulatory authorities regarding truth in advertising. We strive to comply with all applicable advertising regulations and industry best practices.
When we recommend products or services, we do so based on our genuine belief in their value, regardless of whether we receive compensation. Our primary obligation is to you, our participants and website visitors, to provide honest, helpful information that supports your leadership development.
Revenue and Business Model
To maintain transparency, we want you to understand how Sendara generates revenue:
- Primary Revenue: Course enrollment fees from participants
- Secondary Revenue: Occasional affiliate commissions from recommended resources
- Limited Revenue: Advertising from third-party networks (when applicable)
- Potential Revenue: Corporate training partnerships and consulting engagements
Our business model is designed to align our interests with yours. We succeed when you find value in our courses and achieve your leadership development goals. Financial relationships with third parties are supplementary and do not drive our core mission or curriculum development.
Updates to This Disclosure
We may update this Advertising Disclosure from time to time to reflect changes in our practices or applicable regulations. When we make material changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this disclosure periodically to stay informed about our advertising practices and commercial relationships.
Questions About Our Advertising Practices?
If you have questions about this Advertising Disclosure, our affiliate relationships, or any advertising practices on our website, please contact us: